Our team combines strategy, science, and creative execution, working together from the start to ensure every piece of work is aligned, rigorous, and built to perform.
Our team combines strategy, science, and creative execution, working together from the start to ensure every piece of work is aligned, rigorous, and built to perform.
THE TEAM GUIDING THE WORKThe team responsible for defining direction, challenging assumptions, and ensuring every piece of work meets the highest standard. As a collaborative mix of strategists, medical experts, writers, designers, and delivery specialists, we work together to ensure clarity, accuracy, and execution at every step.
THE TEAM GUIDING THE WORKWe combine deep pharma expertise, strategy led thinking, and reliable execution into a model designed to deliver clarity, consistency, and real impact across every engagement.
As CEO and Founder of LSD The Agency, Lita built the agency from a clear belief: healthcare brands deserve strategy-first thinking, exceptional execution, and a team that delivers excellence, always. Recognizing a gap in the industry for truly high-caliber, accountable partnership, she created LSD to raise the bar on how strategic work gets done.
A passionate communicator and natural problem solver, Lita brings more than 40 years of pharmaceutical experience to every engagement. Her career spans senior commercial leadership, most notably as Vice President at Amgen Canada, to building and leading LSD into the trusted strategic partner it is today.
Since its founding, LSD has worked alongside some of the most successful biotech and pharma start-ups and industry leaders, helping teams navigate complexity and make the decisions that shape brands, pipelines, and outcomes. When Lita is in, she’s all in - driving momentum, elevating the work, and ensuring every client feels supported from start to finish. Her mantra is simple: smart, strategic solutions - on time, every time, with excellence.
As the President of LSD The Agency, Jessie Benoliel is the driving force behind the agency’s strategic direction, sharp execution, and signature flair. With over 15 years in the healthcare industry, Jessie brings deep expertise across multiple therapeutic areas, leading complex, high-impact engagements with a trademark blend of speed, precision, and creativity.
Jessie thrives on solving tough challenges and building smart, strategic solutions that push boundaries and exceed expectations. Her leadership style is grounded in mentorship - developing the next generation of critical thinkers who lead with confidence. Known for her energy, sharp instincts, and can-do mindset, Jessie doesn’t believe in limits - only possibilities; and she’s trusted to lead when it matters most.
As Chief Content Officer at LSD The Agency, Melissa leads the development and execution of strategic content, translating complex client visions into clear direction with strong storytelling, and measurable results. With over 15 years of experience in the pharmaceutical industry, she brings a rare balance of meticulous attention to detail and innovative thinking to solve intricate business challenges.
Melissa’s expertise spans the full product lifecycle, from high-stakes launches to shaping long-term, on-market strategy across multiple therapeutic areas. A disciplined problem-solver with a sharp analytical lens, she partners closely with clients to navigate complexity, overcome strategic hurdles, and drive product success.
Melissa is passionate about mentoring the next generation of critical thinkers and maintaining an uncompromising standard of excellence across every project.
Work hard, have fun, make a difference. Julia is a strategic thinker, creative problem solver, and relentless advocate for the user experience. She’s dedicated to helping clients achieve their goals through solutions that are as effective as they are impactful.
At LSD, she leads the charge on omni-channel campaigns, content-rich websites, symposiums, and educational tools—bringing clarity, impact, and intention into every touchpoint.As LSD’s fearless creative leader, Julia thrives on collaboration, guiding cross-functional teams toward bold ideas and smart, strategic solutions.
Passionate about mentorship, she creates the conditions for creativity to flourish and innovation to thrive. She leads with heart, designs with purpose, and always puts the user first.
Victoria is a strategic leader and problem solver dedicated to delivering innovative solutions and driving success for her clients. She is known for embracing new challenges, bringing structure and momentum to complex work, and helping teams navigate obstacles with clarity and confidence.
With a Master’s degree in Biology, Victoria brings a powerful combination of scientific expertise, a strong work ethic, and a sharp strategic lens to every project.Her therapeutic expertise spans Virology, Oncology, and Rare Diseases, and she has a proven track record of leading Global product launches from ideation through to execution.
Passionate about making a tangible impact, Victoria thrives on turning challenges into opportunities and helping clients achieve meaningful outcomes - always bringing genuine enthusiasm and a can-do mindset to every engagement.
Maria is a designated CPA with an Honours BA in Administrative Studies and a trusted finance leader at LSD The Agency. Combining deep technical expertise with strategic oversight, she plays a central role in strengthening the agency’s financial health, operational discipline, and long-term growth.
Her career - spanning from foundational accounting to senior financial leadership - is defined by precision, accountability, and a commitment to excellence. Beyond the numbers, Maria brings clarity and confidence to decision-making, ensuring financial integrity and strong execution underpin every success.
A technologist at heart and strategist by nature, Jocelyn brings a rare blend of technical depth, leadership acumen, and calm-in-the-chaos energy to her role as Director of Technology and Strategy at LSD. With an Honours Bachelor of Computing and Mathematics and a Project Management Professional (PMP) certification, she has spent years leading engineering teams and solving complex problems across the tech industry. At LSD, she operates at the intersection of technology and strategy—translating business goals into scalable solutions that move fast and work smart.
Known for her methodical thinking and relentless curiosity, Jocelyn thrives in high-velocity environments where ambiguity is the norm and innovation is the mandate. Whether she’s architecting technical frameworks or untangling strategic puzzles, her love of systems and problem-solving drives everything she does. Grounded, empowering, and always several steps ahead, she guides cross-functional teams with clarity and intention—turning complexity into clarity and chaos into momentum.
Seana has worked in pharmaceutical communications for over 25 years - first in client services, then as a medical writer distilling complex science into clear, compelling stories. Seana has worked in nearly every therapeutic category, mastering the fine art of navigating regulatory and review processes in both Canada and abroad.
As Director of Medical Content, she is known for her ability to push creative boundaries while respecting industry regulations, ensuring our work is both strategically smart and scientifically sound. Passionate about mentorship and collaboration, Seana is driven by the belief that the strongest ideas emerge when teams are supported, challenged, and inspired to deliver nothing short of excellence.
Abbi is a passionate design expert dedicated to creating inclusive, accessible experiences that resonate with people from all backgrounds, identities, and abilities. With a deep commitment to human-centered design, she crafts thoughtful, user-friendly solutions that prioritize empathy, connection, and clarity.
Abbi’s work is especially focused on uplifting underrepresented communities, ensuring that everyone feels seen, heard, and empowered through design. Her mission is simple but powerful: to make the digital and physical worlds more welcoming and equitable for all.
Jillian transforms scientific insight into strategic direction that drives confident business decisions. With an undergraduate degree in Biochemical Engineering and a Master’s degree in Innovation Management, she brings a rigorous, analytical lens to LSD - bridging technical complexity with actionable strategy.
With deep experience in commercial analytics and consulting within the pharmaceutical industry, Jillian supports clients across the product lifecycle, helping teams navigate challenges with clarity, structure, and precision. Detail-oriented and relentlessly patient-focused, she is known for bringing thoughtful insight to complex problems and helping shape strategic solutions that are both smart and built to perform.
With a background in architecture, Lorena brings a structural lens to everything she designs. She has a passion for building websites that are as functional as they are visually striking. Her work is guided by UX principles and a deep focus on clarity – transforming complex ideas into digital experiences that invite, guide, and connect.
She believes good design is not about doing more; it is about doing just enough, beautifully.
Gillian transforms scientific complexity into high-impact strategic opportunity. With a PhD and Master’s in Physiology and Neuroscience, she brings a rigorous, evidence-based lens to LSD, bridging the gap between intricate clinical data and commercial success.
As a seasoned strategist, Gillian’s expertise spans the entire product lifecycle. She is a specialist in navigating the unique challenges of first-to-market therapies and launches, while also driving growth and relevance for established in-market brands. A natural problem-solver fueled by an innate curiosity, Gillian ensures her clients’ ambitions are met with innovative, future-proof strategies. She is driven by a singular mission: leveraging her deep scientific background to improve patient lives and create a lasting, positive impact on the global healthcare landscape.
Jenny leverages her clinical training for strategic operations to drive meaningful impact for her clients. Her US-based PharmD training focuses her on confronting gaps and root causes, always identifying the source to tailor her approach. Her experience spans rare disease, oncology, pain, and primary care.
She brings her pharmacist expertise and lived experiences in the healthcare system to elevate and expand the team's services. Jenny's mantra is people-centered care. Whether it is a patient or client, she listens, asks, and delivers.
Highly organized and deadline-driven, Maia ensures every project runs seamlessly and lands with precision, efficiency, and impact. Known for balancing multiple priorities with ease, she approaches challenges with curiosity, intention, and a solutions-focused mindset.
Maia is deeply committed to client satisfaction and building a seamless, supportive experience from start to finish. With a strong growth mindset and a passion for driving excellence in healthcare, Maia is instrumental in delivering meaningful, high-quality outcomes.
Phoebe brings a multifaceted background in clinical research, national health funding systems, and hospital-based critical care research to her role at LSD.
As part of the Strategy & Account Management team, she pairs a strong analytical lens with a solutions-driven mindset to help clients navigate complexity, uncover opportunity, and move work forward with clarity and confidence.
Guided by a deep commitment to healthcare equity, Phoebe approaches every challenge with curiosity, collaboration, and purpose—delivering thoughtful, impactful work designed to create lasting change.
Mattise is a driven, energetic Project Manager on LSD’s Strategy & Account Management team, bringing a strong scientific foundation and a deeply patient-centric mindset to every project. With a Bachelor’s degree in Biology and Pharmacology from McMaster University and experience across biologics marketing, patient support, and clinical research, she brings a well-rounded perspective of the healthcare journey.
Her experience supporting patients in accessing essential therapies fuels her commitment to real-world impact. Known for her collaborative spirit, clarity, and enthusiasm, Mattise brings focus, momentum, and a solutions-oriented approach to help clients move their brands forward with confidence.